Shoppable Content: Where Customer Connections Drive Retail Innovation

December 24, 2024

Remember when shopping channels and late-night infomercials were the epitome of instant gratification? You’d be half-paying attention, then—bam!—you’d spot something you just had to have. A quick phone call, a credit card number, and that must-have product was on its way to your home. Fast forward to today—and that same see-it, love-it, buy-it magic has gone […]

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Can Freelancers Capture Your Company’s POV in Content That Isn’t Strictly About Your Company?

December 17, 2024

As companies expand their thought leadership, they face a pivotal question: Can freelancers authentically capture a brand’s voice, even when the topic isn’t strictly about the company? Semrush reports that 69% of small business owners and marketers create their own content, while 17% employ in-house writers and 14% collaborate with freelancers. With the right approach, content […]

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Building Trust Through Content Creation and Personalized Sales Strategies

December 12, 2024

The modern sales professional faces a dual challenge: maintaining authenticity while leveraging cutting-edge technology to meet client needs. How can content creation help bridge the gap between these priorities? For Mark Owens, a Strategic Account Manager, the answer lies in mastering the human element. This involves building trust, fostering authentic relationships, and adapting to new technologies. […]

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How AI Should (and Shouldn’t) Influence Your Keyword Strategy

December 10, 2024

Content marketing managers are rethinking keyword selection strategies. Particular focus is on how to stand out amidst the heavy saturation of AI-generated content in search results. Does AI Change Which Keywords You Should Target? AI’s impact on search algorithms and user behavior is undeniable. Marketers are now reworking their keyword strategies to navigate this reality. […]

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Consumer Demand for AI Transparency in Content Marketing

December 5, 2024

AI usage transparency in digital marketing has become crucial for building trust with consumers. Consumers now demand consistent ethics and authenticity from a brand. To enhance long-term results, brands need to emphasize this approach over hype-driven tactics. The Pivot Towards Ethical AI Content Practices With the increase in AI-generated content, consumers now have very strong […]

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Vetting Sources: Containing the Spread of Misinformation in AI-Generated Content

December 3, 2024

As content creators or content marketing managers, your role is crucial in eliminating the spread of misinformation in AI-generated content. Your efforts in vetting sources can significantly reduce the risk of inaccuracies or fabricated information. The Rise of AI in Content Creation AI gives brands the capability to create content at an incredibly rapid rate. […]

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Generative AI and Employment: What Content Marketing Managers Need to Know

November 28, 2024

For content marketing managers, generative AI is a double-edged sword. It offers exciting possibilities for efficiency and innovation while raising concerns about its impact on the workforce. The real challenge isn’t just exploring AI’s capabilities but leveraging them strategically to boost productivity and maintain team harmony. So, where should content marketing managers start to unlock […]

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Is Twitter Dead in the Eyes of Content Marketing Managers?

November 26, 2024

Twitter/X has undergone significant transformations that have impacted user engagement and advertiser confidence. Since its acquisition, X has faced declining engagement, a significant rebrand, and major shifts in its policies. Concerns over these changes have led to the question of whether the platform still holds relevance in content marketing. Content marketing managers have watched these […]

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Freelance Writer Spotlight: Expert Freelance Webinar Writers for Any Budget

November 21, 2024

Our freelance writer community is home to tens of thousands of experts, and our numbers continue growing. In this writer spotlight roundup, we feature top freelance writers for any content marketing budget. Lisa Godwin: Florida-Based Educational Freelance Writer Lisa Godwin is a Florida-based writer whose diverse professional background enables her to write everything from blogs […]

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Is AI Reshaping SEO? Potential Disruptions in Traditional Practices

November 19, 2024

In recent years, artificial intelligence (AI) has made an undeniable impact across most industries, and SEO (Search Engine Optimization) is no exception. As AI-driven tools evolve, they are reshaping how marketers and content creators approach SEO, moving away from traditional, keyword-focused strategies. With machine learning algorithms, AI is setting new standards for search engine ranking […]

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